战略服务

战略服务

We develop rigorous and inspiring creative strategy recommendations that address your business and brand experience goals.

Creative strategy fuses insight and transformational thinking to determine the character and tone of a brand, as well as drivers of relevance and differentiation.

Our capabilities are driven by a proprietary brand model called the ‘Brand Plus’ and include brand idea development, purpose, values, personality and positioning. This feeds into brand architecture, customer experience definition, future visualisation and brand world development, messaging strategy, naming, co-branding, partnership strategy and EVP and employer branding.

我们的项目类型

企业与服务品牌
消费者品牌
零售和服务行业经验
数字化品牌体验
品牌创新
品牌研究和评估
国家品牌
奢侈品牌
品牌环境
员工激发