调研、分析和洞察

调研、分析和洞察

We conduct deep-dive research to test our hypotheses, measure brands and inspire innovative brand experiences.

Research, analytics and insight are central to rigorous brand strategy, creation and management.

Our capabilities include brand audits, brand equity measurement, customer journey and experience audits, customer segmentation, portfolio strategy and rationalisation, driver of choice analysis, ethnography, consumer co-creation and qualitative research and semiotics.


These powerful tools can help you understand where your organization is now, and how to grow. 

我们的项目类型

企业与服务品牌
消费者品牌
零售和服务行业经验
数字化品牌体验
品牌创新
品牌研究和评估
国家品牌
奢侈品牌
品牌环境
员工激发